Since Bella Hadid’s modeling debut in 2013, she has been in hot demand in the fashion industry. From red carpet to runway, 22-year-old model has handled the fame and scrutiny with poise and style. Nevertheless, it should be no surprise that powerhouse brand Penshoppe is one of the fashion brands that had set their sights on her. After launching her sister Gigi’s campaign last year, Penshoppe finally welcomed the younger Hadid sister into their brand’s A-list roster. The jet-setting model is now being launched in the denim campaign this August and we got to witness the making of this highly anticipated campaign.
Set in sunny LA, the location for the campaign shoot was surrounded with graffiti tagged walls and abandoned warehouses making it the perfect setting for the “Generation Now” collection. In the midst of the lights, cameras, and photo crew is the fresh faced Bella Hadid moving effortlessly with each click of the camera. However, this Malibu girl is not taking the shoot too seriously, you can see her lighthearted side as she tries to jump on the videographer’s skateboard in between changes. She laughs then jokingly tells the team “I dabble [in skateboarding]” as she skates away. Living in the public eye, its great to see this living mannequin be so sweet and kind in real life.
As the sun shifts from high noon to the golden sunset, you can tell that she knows all the right angles and can transform from sexy to playful with each shutter of the camera. At the end of the shoot day, we settle back in her trailer and talk about how she feels to be the face of such a prestigious Asian brand, who her favorite supermodel is, and how often she steals her sister’s clothes.
Who would you trade lives for a day?
I don’t know…I have to think about that one.
What’s your guilty pleasure song?
It’s probably “Attention” by Charlie Puth. I love it. It’s my favorite thing and I’ll always blast it. It’s amazing.
What’s your worst habit?
It would have been biting my nails but I stopped…I think…kind of…but that’s my worst habit.
Who’s your favorite supermodel?
Who was your first Hollywood crush?
What movie always makes your cry?
I cry every time at every movie. I can’t even pick one. (Laughs)
What’s your biggest pet peeve?
Its when people talk over each other… One person needs to talk at one time. (Laughs)
How old were you when you started wearing makeup?
I think 16.
How often did you steal your sister’s clothes?
I think now, not some much cause we kind of keep locks on our closets. (Laughs) But definitely as a kid we would get into lots of fights it. I think that’s the only thing we got into fights about was stealing each other’s clothes.
What trend did you used to hate but fell in love with?
Low-waist jeans. I used to not like low-waist jeans and now I think they are so cute.
What Penshoppe piece are you stealing today?
All of them. (Laughs)
Favorite city? London, Paris, or New York?
AM or PM?
Jeans or track pants?
Track jeans. (Laughs) Track pants.
Boots or sneakers?
Boxing or spinning?
Pizza or chocolate?
How do you feel about being part of a Filipino brand?
I’m so excited. I’ve never been to the Philippines before and I know so many incredible Filipino people so I’m excited and I want to come.
What do you love about the pieces?
They all fit with my style for one. And two they are all kind of re-inventive. I think its incredible how some pieces you can mix and match and some pieces are just amazing pieces on their own. There are so many incredible pieces. They are all so cute.